Privacy & Cookie Policy
Last updated:
1. Introduction
At The Singular Hotels, we recognize the importance of protecting the privacy and personal information of our guests, website visitors, subscribers, and individuals who contact our teams.
This Privacy & Cookie Policy explains how we collect, use, share, retain, and protect personal information, as well as the rights available to individuals.
This policy covers interactions through thesingular.com and the processing of information related to reservations, stays, and services at The Singular Santiago and The Singular Patagonia.
Personal information is processed in accordance with applicable Chilean law and other relevant regulations.
2. Related Entities and Data Controllers
The companies associated with the management and operation of The Singular Hotels include:
NCH Hoteles S.A.
Chilean Tax ID (RUT): 76.019.498-0
Address: Merced 294, Santiago, Chile.
Los Leños S.A. — The Singular Santiago
Chilean Tax ID (RUT): 76.746.250-6
Address: Merced 294, Santiago, Chile.
Puerto Bories S.A. — The Singular Patagonia
Chilean Tax ID (RUT): 76.048.598-5
Address: Km 5.5 Norte s/n, Puerto Bories, Natales, Chile.
Responsibility for personal data processing depends on which entity determines the purposes and means of each processing activity, based on the services provided and applicable law.
For privacy-related inquiries and personal data protection requests, The Singular Hotels provides the following centralized contact:
3. Personal Information We Collect
The Singular Hotels may collect personal information provided directly by individuals or received through the channels and platforms used to deliver its services.
This information may include:
Identification and contact information: First name, last name, email address, telephone number, country or region, address, and other information voluntarily provided.
Reservation and stay information: Arrival and departure dates, number of guests, room category, booked program, requested services, and preferences related to a stay.
Payment and billing information: Information necessary to process transactions, issue tax documents, and comply with contractual and legal obligations through the relevant systems.
Inquiries and communications: Information submitted through forms, email correspondence, event inquiries, and other contact channels.
Subscriptions and marketing preferences: Information voluntarily provided to receive newsletters, updates, editorial content, and marketing communications.
Browsing information: Technical data that may include IP address, browser and device information, pages visited, and website interactions when collected through the technology services used.
Hotel service information: Information necessary to manage special requests, experiences, excursions, transfers, and other services during a stay.
When processing sensitive information is necessary, the appropriate legal grounds and safeguards will apply.
4. How We Use Personal Information
Personal information may be used to:
- Respond to inquiries and requests.
- Manage reservations, stays, and booked services.
- Coordinate experiences, excursions, transfers, events, and special requests.
- Maintain operational communications related to reservations and services.
- Send newsletters and marketing communications to individuals who have authorized them, where required.
- Respond to guest requests and improve service quality.
- Analyze website performance and usage, where applicable.
- Protect the security of guests, employees, facilities, and systems.
- Comply with legal, tax, and contractual obligations.
Personal information will be processed on the legal grounds applicable to each purpose, which may include consent, performance of a contract, or compliance with legal obligations.
5. Contact Forms and Inquiries
Our website provides forms through which visitors can submit inquiries, request information, and contact our teams.
General forms may request:
- Inquiry type.
- Selected property.
- First and last name.
- Email address.
- Optional telephone number.
- Country or region.
- Message.
When a visitor selects The Singular Patagonia, the information is directed to:
When a visitor selects The Singular Santiago, the information is directed to:
The website uses third-party email delivery services, including Brevo, to transmit these messages to the appropriate inboxes.
Under the planned technical configuration, form submissions are not stored as permanent records in the WordPress database. However, the information is processed through external services and may be retained in corporate inboxes and the technical records of the providers involved.
The information collected will be used to manage and respond to the requests received.
6. Newsletter and Marketing Communications
Visitors may voluntarily subscribe to receive news, content from The Singular Journal, information about experiences, stay programs, and other communications from The Singular Hotels.
Subscriptions may be submitted through dedicated forms or a separate option included in certain contact forms.
When visitors authorize these communications, their information may be added to distribution lists managed through Brevo.
Marketing subscriptions are separate from general inquiries and are not required to contact the hotel or request information.
Each marketing email will include an unsubscribe option. Subscribers may also request removal by contacting:
Campaign measurement tools will be used in accordance with applicable settings and authorizations.
7. Reservations and External Booking Platforms
The website allows visitors to check availability and initiate reservations through an external booking engine operated through SynXis.
To perform a search, the website may transmit parameters such as the selected property, arrival and departure dates, number of rooms, number of adults, language, and room category.
These parameters allow the booking engine to display the relevant options.
When visitors access the external platform and provide personal information to complete a reservation, the policies and conditions applicable to the booking process apply.
Reservation management may involve the hotel operating companies, technology providers, and authorized intermediaries participating in the delivery of the service.
8. Cookies and Tracking Technologies
The website may use cookies and similar technologies associated with its operation, security, external content, website analytics, and digital marketing activities.
Depending on their purpose, these technologies may include:
Strictly Necessary Cookies: Used for essential website functions, operation, and security.
Functional Cookies: Used by certain website features or integrated services.
Analytics Cookies: Used to understand website usage and evaluate performance.
Marketing Cookies: Used, where applicable, to measure advertising campaigns and support other digital marketing activities.
The website may incorporate third-party services, including videos hosted on Vimeo and maps provided through Mapbox. These services may use cookies or other technologies and process visitors’ technical information.
Digital analytics and advertising tools may also be used, depending on the integrations enabled on the website.
Visitors can manage certain cookies through their browser settings. Blocking some technologies may affect the functionality of particular website features.
Technologies requiring consent must be managed in accordance with the privacy options and controls implemented on the website.
9. Service Providers and International Data Transfers
The Singular Hotels uses external providers to support its services and digital platforms.
These include:
Brevo: Used for email delivery and the management of subscriptions and marketing communications.
SynXis: An external platform used to check availability and make reservations.
Vimeo: Used to host and display videos embedded in the website.
Mapbox: Used to provide map-related functionality.
Other technology providers may be involved in website hosting, security, analytics, and general operation.
Some providers may process or store information outside Chile.
Based on the information currently available, Brevo uses processing and storage infrastructure within the European Union. Reservation-related services may involve data processing in other countries, including the United States.
International transfers of personal information will be conducted in accordance with applicable law and the relevant data protection requirements.
10. Data Retention
Personal information will be retained for as long as necessary to fulfill the purposes for which it was collected, respond to requests, manage services, and comply with applicable legal and contractual obligations.
Retention periods may vary depending on the type of information, booked service, platform used, and applicable legal requirements.
Where appropriate, personal information will be deleted, anonymized, or otherwise handled in accordance with applicable procedures and obligations.
11. Information Security
The Singular Hotels implements technical and organizational measures designed to protect personal information and reduce the risk of unauthorized access, loss, alteration, or improper disclosure.
The website incorporates security measures, administrative access controls, authentication procedures, and activity logging.
External services used to process personal information may maintain their own security measures and procedures.
No technology system can guarantee the complete elimination of all risks. These safeguards are therefore subject to ongoing review and improvement.
12. Your Privacy Rights
Individuals may exercise the rights recognized under applicable data protection laws, including access, correction, deletion, objection, and other applicable rights.
To submit an inquiry, request information about the processing of personal data, or exercise your rights, please contact:
The Singular Hotels may request information reasonably necessary to verify the requester’s identity and protect their personal information.
Requests will be handled in accordance with the procedures and time limits established by applicable law.
13. Children’s Privacy
The Singular Hotels welcomes families with children, subject to each property’s accommodation policies.
When collecting children’s personal information is necessary to manage reservations, stays, or services, it will be processed in accordance with applicable law and any required authorizations.
Minors should not submit personal information through the website without the involvement or authorization of their legal guardians where required.
14. External Links and Services
The website may contain links to booking engines, social networks, audiovisual platforms, and other external services.
These services may operate under privacy policies and terms that differ from those of The Singular Hotels.
We recommend reviewing the relevant policies before providing personal information through third-party platforms.
15. Updates to This Policy
The Singular Hotels may update this Privacy & Cookie Policy to reflect changes in its services, technologies, data processing practices, or legal requirements.
The current version will be available on the website and will indicate the date of its most recent update.
Where required, changes will be communicated and the necessary authorizations will be obtained.
16. Applicable Law and Language
This policy is governed by the laws of the Republic of Chile, including applicable personal data protection regulations.
In the event of any inconsistency between the Spanish and English versions, the Spanish version will prevail to the extent permitted by applicable law.